Two years ago when I discovered fashion blogging, one of the first blogs I regularly visited was Cupcakes and Cashmere. I loved the ease with which Emily showcased her favorite outfits, recipes, and activities on a daily basis. With every blog I visit regularly, I want to know more about the person behind the blog, so when I come across interviews it quickly catches my attention. It is especially important when successful bloggers like Emily give helpful nuggets on how to build a brand and make your personal blog as noteworthy as theirs.
Here is a quick look at an interview with Wall Street Journal where Emliy gives us some insight on being Cupcakes and Cashmere.